Every year some new and unique packaging trends are introduced in the packaging industry. Buying habits of consumers change with time and some new things come to fruition every year and hence 2020 is not an exception. From environmental friendly and smart packaging to sustainability & beyond, the future is here. We will discuss about the top 5 packaging trends for 2020 in this article and ponder about the dynamics of each. So let’s take a quick look.
Sustainable and Environmental Friendly Packaging Materials
Packaging is a mega phone for any brand and is an important sales tool. In general, sustainable packaging will be a big trend this year. Huge problems associated with plastics and other waste materials that eventually find their way to trash will force businesses to offer environmental friendly substitutes to the current range of packaging materials such as paper, doublewall cardboard boxes, metal and glass.
Minimalism
In 2020 minimalism is booming in many areas of design. Minimalism with decorate features will continue to be the part of packaging design. Digital print has also become quite popular for luxury packaging.Whether it’s a dress, a website, a living room or packaging – minimalist design lets you draw focus to the elements that really matter. Here are a few ideas to apply to the minimalist packaging.
- For simple backdrop use elements with high-contrast
- Focus on single visual element, strong topography, striking colour and one important image. Minimalist design gives you higher impact with fewer elements.
- Focus on single aspect of your brand story
You will see interactive games, social media tie-ins, QR Codes and several other augmented experiences featured these days on packaging. These techniques provide new ways to the users to interact with your brand. Be it Apple Pay, food delivery apps, ride share and Smart homes, users expect tech integration everywhere. This is the reason tech-integrated packaging is trending these days.
Corrugated Packaging
With the rapid increase in online shopping eCommerce packaging has become more vital within the packaging industry. Rigid packaging like corrugated ones will dominate the packaging sector with its sustainable qualities and stable structure. It will go a long way and help in reducing the amount of waste produced as well as recycling targets.
Smart Packaging
Smart packaging is trending in 2020 with cloud labeling, augmented reality (AR), track-and-trace tech set and, anti-counterfeiting packs to grow. With evolving technological innovations, we’ll see more multimedia and interactive applications for AR in regards to everything from kids toys to wine.
We hope these trends inspired you to think deeper about how to take your designs of packaging a notch higher in 2020. As the leading packaging suppliers in the UK and with our years of experience in the industry we are determined that communicating your product and brand to your audience should always be the top consideration for any business while planning for package design.
